Investment Adviser Representative (IAR)

An individual who gives advice or solicits advisory business for an adviser.

What is Investment Adviser Representative (IAR)?

Any individual associated with an investment adviser who makes recommendations, manages accounts, determines which advice is given, solicits or sells advisory services, or supervises people who do. Clerical and administrative staff are not IARs. An IAR of a state-registered adviser registers in the states where they do business; an IAR of a federal covered adviser can be required to register only in states where they have a place of business.

Investment Adviser Representative (IAR): a worked example

A salaried employee who solicits new advisory clients must register as an IAR even though they never give advice.

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