Know Your Customer (KYC)

The obligation to gather and use essential facts about each client.

What is Know Your Customer (KYC)?

FINRA Rule 2090 requires reasonable diligence to know the essential facts about every customer and anyone authorized to act for them. It underpins suitability, best-interest analysis, and anti-money-laundering compliance.

Know Your Customer (KYC): a worked example

Documenting income, net worth, objectives, and risk tolerance at account opening and updating it periodically.

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